AIS Marketing Research  

AIS is now under NEW OWNERSHIP. With that, AIS Market Research has now become AIS Market Research, Inc under Ken Weikle, Owner and President of Operations.

The most critical component however to the proven quality and capability of AIS is a team of trained and experienced interviewers. Every interviewer at AIS goes through a proprietary training program prior to even their first respondent contact. As they continue to develop their interviewing skills, each interviewer begins to demonstrate a particular skill set in terms of type of interviewing and subject matter. AIS interviewers are therefore divided into interviewing teams, divided by type of project. One team for public opinion, another for executive interviewing, another for healthcare and so on. This specialization of interviewing teams allows AIS to efficiently deliver projects and gather data that is beyond expectation in terms of quality and completeness.

Over the past 45 years, a wide variety of public agencies and private businesses have come to recognize and rely on AIS' expertise. Today, AIS is a political and social research firm that combines decades of experience with state-of-the-art technology and methodology orchestrated by a staff of highly trained professionals. AIS has a 65-station CATI (Computer Aided Telephone Interviewing) and NATI (Net-Assisted Telephone Interviewing) equipped phone bank, an on-site focus group room and a staff of more than 40 trained interviewers.

Capabilities

AIS Market Research has a proven history in all market research methodologies. With a 65-station CATI (Computer Aided Telephone Interviewing) phone bank and a trained staff of phone interviewers, we regularly handle phone projects with multiple-thousand quotas. Our breadth of experience in phone interviewing spans across all industries including:

  • Consumer Opinion/Attitude Testing
  • Media
  • Publie Service
  • Education
  • Industrial Manufacturing
  • Telecommuncations
  • Government
  • Political
  • Healthcare
  • Food Production
  • Radio and Music

As well, we have an on-site focus group testing facility, a product testing facility, a one-on-one interviewing room and a trained staff of off-site interviewers who regularly conduct mystery shopping, intercept interviews and observational studies.

1320 E. Shaw Avenue, Suite 155 Fresno, California 93710
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