Market Research Is Cost Efficient, Timely, and Insightful. Really, It is!
Intelligent business growth and success requires insightful, actionable information. Isn't it important to know whether potential customers really do (or more importantly don't) like a concept before development dollars and time are spent? Wouldn't you rather know what public perception of an issue is before launching a campaign in support of or against it? Isn't it important to know what the current perceptions are of your services if you are going to seek to improve them?
Yet many companies are afraid to employ the use of market research in their marketing, strategic planning, and business growth or consumer opinion efforts. Organizations sometimes have the idea that research is too expensive, or that a research project takes months to complete. They may also believe that it will not provide any information they do not already know.
In its 45 years of business, AIS understands those concerns and has a proven track record of addressing them. We can complete an insightful research project in weeks, not months, if that is what is required. We can design a research project to fit almost any budget and our proven team of research interviewers and analysts know the importance of delivering information that goes beyond the numbers.
Reaching your growth and success goals are your primary focus. Giving you insightful information on time and on budget is our goal.
Five Steps To A Full Service Research Project
Step 1: Discovery Process
AIS approaches each project with a clean slate
and new focus, knowing that your goals and specific needs don't match those of
any other client. We start off with a discovery process to understand what your
end goals are, what kind of information you are seeking, and what you need to do
with that information. The key AIS staff including our Research Analyst, all bring
their unique market research background to support this understanding process.
Based upon that understanding, a unique methodology is developed to deliver that
information within the budget and time constraints.
AIS approaches each project with a clean slate and new focus, knowing that your goals and specific needs don't match those of any other client. We start off with a discovery process to understand what your end goals are, what kind of information you are seeking, and what you need to do with that information. The key AIS staff including our Research Analyst, all bring their unique market research background to support this understanding process. Based upon that understanding, a unique methodology is developed to deliver that information within the budget and time constraints.
After the discovery process, research tools are then developed. Tools such as a questionnaire for a phone survey or a moderator's guide for a series of focus groups may be used to secure the information. With full input and approval from you, these tools will be the backbone to ensuring that valuable information is collected.Step 3: Fielding
With approval of the tools, fielding begins. Many times multiple methodologies are used to secure information in different and representative ways. Phone surveys deliver great amounts of quantitative information (How many people said what?), but offer little in terms of qualitative information. Focus groups would then be used to supplement the quantitative data by providing the qualitative element (Why do they feel that way and what are their non-verbal and emotional reactions?). AIS has an on-site phone bank and focus group room, as well as a staff of nearly 50 trained interviewers. It is with these capabilities that we are well prepared to achieve this step.Step 4: Data Statistical Analysis
Now that fielding has been completed, the following steps are taken. First, the data is compiled and crosschecked to ensure reliability and accuracy. Next the data is reviewed and structured to allow for consideration of any answers outside the scope. Lastly, the data is put through a rigorous statistical analysis. AIS does all of this on-site using the latest software and analysis techniques. Using the form of cross-tabulation tables, (where each question is analyzed according to criteria such as age, income or education), our on-staff research analyst combs through the findings. This process allows the analyst to discover trends in the data, such as "Hispanics, 35-54, in the Midwest prefer product choice A to choice B."Step 5: Summary Reporting
The findings do not stop after the analysis is complete. For example, you need to know more information than the fact that people like a particular choice. You want to know what they like about it, why they like it and how much they are willing to pay for it. Other pieces of information can also be correlated against that finding. This provides insight into how these pieces fit into the larger picture, what can be done to properly position the offering and recommendations for improving the proposition.
AIS knows that actionable, insightful information is what is needed. Our extensive list of satisfied clients demonstrates that we provide this information time and time again. Click here to contact our VP of Client Services to get your next project started.
1320 E. Shaw Avenue, Suite 155 Fresno, California 93710